Location: Pune, Maharashtra
Department: Market Linkage & Output Business
Reports To: VP – Business
Experience Required: 5 – 6 years in Agri Output / Procurement / Agri Business /HORECA Sales
CTC: Commensurate with experience
Language Known: Marathi, Hindi, English
Industry Preference: Agri Business, Food Processing & HORECA

About the Organization: Decentralized digital eco system for Agri & Food
Farmneed is an impactful technology platform that connects key players in the agricultural and food value chain. It
evaluates their unique needs, offers customized solutions, and facilitates seamless transactions between
stakeholders.

Role Overview: The Sales Manager – F&V will lead the Output & Market Linkage business across the state, driving
procurement, aggregation, and market access for farmers through the company’s digital ecosystem. This role
demands strong experience in Agri produce sourcing, institutional tie-ups, and digital market linkage solutions.

Key Responsibilities:

1. Business Strategy & Market Development

• Develop and execute the Output Business plan for Maharashtra, aligned with overall company objectives.
• Identify key commodities, potential markets, and buyers across domestic and export channels.
• Build strategic partnerships with HORECA, processors, exporters and institutional buyers.

2. Procurement & Aggregation

• Lead farmer-level procurement through digital and physical channels.
• Ensure efficient aggregation, quality control, and logistics coordination.
• Develop and manage collection centers, warehousing, and last-mile delivery frameworks.

3. Market Linkage & Partnership Management

• Onboard and manage buyers and institutional partners for commodity offtake.
• Negotiate pricing, volume commitments, and long-term trade arrangements.
•  Maintain strong relationships with large agribusiness entities.

4. Digital Integration & Data Utilization

• Drive adoption of digital platforms for procurement and traceability.
• Collaborate with tech and product teams to enhance market linkage modules and transaction efficiency.
• Utilize data insights for demand forecasting, pricing decisions, and supply optimization.

5. Sales & Revenue Accountability

• Own the Output Business P&L for Maharashtra.
• Ensure achievement of monthly, quarterly, and annual revenue targets.

6. Team Leadership & Coordination

• Lead and mentor the output and procurement teams across districts.
• Align field teams, partner FPOs, and buyers to ensure smooth business execution.
• Coordinate with internal teams for finance, operations, and technology support.

7. Farmer & FPO Engagement

• Strengthen relationships with farmers and FPOs through awareness programs and capacity building.
• Facilitate price transparency, digital trading, and market access support.
• Ensure farmers benefit from better pricing, timely payments, and improved market reach.

8. Reporting & Business Intelligence

• Track and report procurement volumes, partner performance, and buyer demand trends.
• Generate market insights for strategic decision-making.
• Maintain dashboards on business progress and partner engagement metrics.

Key Skills & Competencies:

• Deep understanding of Agri output value chain, market linkage and HORECA Sales
• Strong network of institutional buyers, processors, and FPOs.
• Experience in digital Agri-platforms and data-driven operations.
• Leadership, analytical, and strategic planning capabilities.
• Excellent negotiation and relationship management skills.

Educational Qualification:

• Agri Business Management
• MBA / PGDM in Agri Business or Rural Management preferred.

How to Apply:
Contact Ms. Samayeta Chatterjee
Designation: HR & Admin
Mail: samayeta.c@farmneed.com